By Traci Brosman
Traackr is a great social media tool to discover who is leading the online conversations that impact your industry/your followers and become a leader yourself in those conversations yourself.
More than 140 brands including EMC, JPMorgan Chase & Co and Orange and half of the top 50 communications agencies use Traackr to drive successful social programs and earn more attention by engaging with the right people.
Using Traackr is very simple. Just describe the topics that you want to focus on and Traackr will do the rest. This tool searches the entire web including all social media sites and blogging platforms. It builds you a custom list of influencers and searches the content you need to be able to engage with your audience successfully.
It builds you full online profiles for each person and then ranks them based on reach, resonance and relevance. With the ranking and additional reports you get all of the help you need to know how to focus your time and your resources.
Now that you know who is making a difference in your market place you can develop a focused, value-added relationship with these people/brands. This will help you quickly become more well-known in your market space and it will show the people following your influencers that you have worthy content that they should look at as well.
The Share of Voice report follows the content of your influencers and tracks mentions of your brand and competitors. A real time monitor shows you what is being published as it happens. It also allows you to engage with these influencers right from this platform.
You can also keep track of the relationships you are building and how they convert into real events by looking at targeted and actionable reports.
Click here if you would like to schedule a demo of Traackr and get additional information.
